Health Promotion Board Partners with FitBit
The project uses technology, behavioural insights and analytic tools to promote healthy lifestyle to nudge Singaporeans to get healthier through meaningful and sustained behaviour change
US fitness wearables company Fitbit is partnering the Health Promotion Board (HPB) in a new initiative to encourage Singaporeans towards better habits in physical activity, sleep, nutrition and emotional wellbeing, the company announced on Wednesday (21 Aug 2019).
Named Live Healthy SG, the initiative will uses technology, behavioural insights and analytics to nudge Singaporeans to get healthier through meaningful and sustained behaviour change, the press release said.
“Participants of this program will benefit from Fitbit’s plans to incorporate artificial intelligence and machine learning to encourage physical activity, healthy eating and better sleep quality. The insights gathered can also help to enrich HPB’s health promotion programs,” said Mr Zee Kang Yong, Chief Executive Officer, Health Promotion Board Singapore.
Source: Channel News Asia (CNA)